Course Description:
An effective PR strategy will support an organisation’s corporate plan. This course will define a pragmatic approach to public relations and show delegates how public relations can become an integral part of corporate strategy. Emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining the case studies.
- Speaker: Alan Taylor
- Content: Video, Notes, Articles, and Assignments
- Duration: 60 hours
- Level: 4
- Credit: 4
