Course Description:

An effective PR strategy will support an organisation’s corporate plan. This course will define a pragmatic approach to public relations and show delegates how public relations can become an integral part of corporate strategy. Emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining the case studies.

  • Speaker: Alan Taylor
  • Content: Video, Notes, Articles, and Assignments
  • Duration: 60 hours
  • Level: 4
  • Credit: 4