Course Description:

This online internet marketing course provides learners with an understanding of internet so they can develop the skills to use the internet for promotion, advertising, interactive communications, market research, most importantly developing an effective Internet Marketing Plan and build online customer relationships. The course is for someone who want to start a career in digital marketing industry or start his/her own business and want to handle its digital marketing effectively.

Internet Marketing Course abstract:

Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. The purpose of this course is to develop learner understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e-business operates.

Internet marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business, and developing its brand identity. Being able to use the internet for promotion is a core skill and this is covered in detail through search engine marketing & social media marketing. The topic of public relations through the internet is outlined as is the concept of the internet as a community.

This course also addresses the utility and importance of the internet for market research. Data from customer relationship management can be used to support internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. An understanding of these areas is therefore required.

To be able to research and design an internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans and set up a promotional campaign.

Learning outcomes:

On successful completion of this course a learner will:

  • Understand marketing through the Internet.
  • Be able to use the Internet for promotion using digital marketing communications.
  • Be able to produce market research to support customer relationship management.
  • Be able to create an effective Internet Marketing Plan.
  • Be able to start an effective Social Media Marketing.

Course content:

  • Understand marketing through the internet!
  • Digital marketing communications.
  • Market research & customer relationship management.
  • Internet marketing plan.
  • How to start a social media marketing?
  • Ad Copy: How to write an effective ad copy?
  • Google & LinkedIn Ads.