Graphic Design

Diploma in Graphic Design

The Diploma in Graphic Design is a one-year, full-time programme designed to develop
creative, technical, and professional skills for a career in the creative industries.
Students will gain practical experience in visual communication, digital design,
photography, image editing, branding, and multimedia production while developing a
strong understanding of design principles and professional practice.

The programme combines studio-based learning with project work, allowing students to
build an industry-standard portfolio that demonstrates creativity, technical ability, and
problem-solving skills. Graduates will be prepared for employment in graphic design,
advertising, publishing, marketing, digital media, and related creative fields, or for
progression to higher-level study.

Key Modules

• Visual Studies
• Graphic Design Principles
• Typography and Layout Design
• Photography
• Computer Graphics
• Adobe Photoshop
• Adobe Illustrator
• Digital Illustration
• Branding and Identity Design
• Web and Social Media Graphics
• Contextual Studies
• Portfolio Development
• Professional Studies
• Creative Studies
• Creative Project
• Work-Based Learning / Industry Practice (where available)

Learning Outcomes

On successful completion of the programme, students will be able to:

• Apply the principles of visual communication and graphic design.
• Produce creative solutions using industry-standard software.
• Create professional-quality digital artwork, photography, and image manipulation.
• Develop branding, marketing, and promotional materials for print and digital media.
• Demonstrate an understanding of design history, theory, and contemporary practice.
• Present and evaluate design work professionally.
• Build a comprehensive portfolio suitable for employment or further study.
• Work independently and collaboratively while meeting professional standards and
  project deadlines.

Career Opportunities

Graduates may pursue careers as:

• Graphic Designer
• Junior Art Director
• Digital Content Designer
• Branding Designer
• Marketing and Communications Designer
• Social Media Designer
• Print Production Designer
• Freelance Graphic Designer
• Photography and Image Editing Assistant

This programme provides a strong foundation for creative careers and further study in graphic design, visual communication, digital media, and related disciplines.

Diploma in Graphic Design – Module Descriptors

1. Visual Studies

This module introduces the fundamental principles of visual communication, including composition, colour theory, line, shape, texture, form, balance, contrast, and visual perception. Students develop observational drawing skills and explore creative approaches to visual problem-solving.

2. Graphic Design Principles

Students learn the core principles of graphic design and visual communication. The module covers design processes, concept development, layout, typography, branding, and the effective use of images and text across print and digital media.

3. Typography and Layout Design

This module explores the art and science of typography. Students learn type classification, hierarchy, readability, grid systems, and page composition while creating professional layouts for publications, advertising, and digital platforms.

4. Photography

Students develop practical photography skills, including camera operation, lighting, composition, portraiture, product photography, and image storytelling. The module also introduces digital workflow and photographic editing techniques.

5. Computer Graphics

This module develops skills in creating and manipulating digital graphics using vector and raster software. Students explore illustration, image creation, digital drawing, and graphic production for both print and online media.

6. Adobe Photoshop

Students gain proficiency in Adobe Photoshop, learning image editing, retouching, colour correction, photo manipulation, compositing, digital painting, and preparing images for professional print and digital publication.

7. Adobe Illustrator

This module introduces vector graphics and illustration techniques. Students create logos, icons, infographics, technical illustrations, and scalable artwork suitable for branding and commercial applications.

8. Digital Illustration

Students explore creative illustration techniques using both traditional and digital methods. Emphasis is placed on concept development, storytelling, character design, and visual communication through illustration.

9. Branding and Identity Design

This module examines the development of visual identities for businesses and organisations. Students design logos, colour palettes, typography systems, brand guidelines, and marketing materials that communicate a consistent brand message.

10. Editorial and Publication Design

Students learn the principles of designing magazines, brochures, books, catalogues, and annual reports. The module focuses on page layout, typography, information hierarchy, and publication production.

11. Packaging Design

This module introduces the creative and technical aspects of packaging design. Students develop packaging concepts that combine branding, functionality, sustainability, and consumer appeal.

12. Web and Social Media Graphics

Students design visual content for websites, social media platforms, and digital marketing campaigns. Topics include user experience, responsive design principles, digital advertising, and content optimisation.

13. Contextual Studies

This module examines the history, theory, and cultural context of graphic design and visual communication. Students investigate influential designers, design movements, contemporary trends, and ethical considerations within the creative industries.

14. Professional Studies

Students develop the professional skills required for employment and freelance practice. Topics include client communication, project management, copyright, intellectual property, contracts, entrepreneurship, CV preparation, interview skills, and business practices.

15. Portfolio Development

Students compile and refine a professional portfolio showcasing their best creative work. The module develops presentation skills, reflective practice, self-evaluation, and preparation for employment or further study.

16. Creative Major Project

This capstone module allows students to undertake an independent design project from concept to completion. Students research a design problem, develop creative solutions, produce professional outcomes, and present their work through a formal exhibition or portfolio presentation.

17. Work-Based Learning / Industry Practice

Where available, students gain practical experience through industry placements, live client briefs, collaborative projects, or simulated professional practice. The module encourages the application of technical knowledge, teamwork, communication, and professional standards within a real-world environment.