Entrepreneurship

Entrepreneurship for Young Start-Ups

This course introduces aspiring entrepreneurs to the key principles and practical skills required to develop, launch, and manage a successful start-up business. Designed for young entrepreneurs and early-stage business founders, the course guides students through the process of identifying business opportunities, developing innovative ideas, conducting market research, and building sustainable business models.

Students will gain practical knowledge in marketing, customer targeting, leadership, human resource planning, financial management, and business planning. Through hands-on assignments and business development activities, participants will progressively build a complete business model and business plan for their own start-up idea.

The course combines entrepreneurial theory with practical application, enabling students to develop confidence, creativity, problem-solving abilities, and strategic thinking required in today’s competitive business environment.

Course Outline

Introduction to Entrepreneurship

Introduction to entrepreneurship and start-ups
Entrepreneurial mindset and innovation
Business ideas and opportunity recognition

Identifying Opportunities

Recognising business opportunities
Marketing research process
The “Big Idea” and innovation development
Business model development
Product and service development
Problem-solving and brainstorming techniques

Marketing and Sales

Market segmentation, targeting, and positioning
Marketing mix strategies
Product-market fit
Developing a marketing and sales proposal
Market analysis and customer research

Managing People

Leadership and entrepreneurial management
Human resource planning and policies
Recruitment and staffing requirements
Pay and reward strategies
Building effective teams
Organisational structure and management practices

Managing Money

Financial projections and forecasting
Funding requirements for start-ups
Financial planning and budgeting
Writing the financial section of a business plan

Business Planning

Developing a value proposition
Writing and presenting a business plan
Business model canvas development
Strategies for creating a successful start-up plan

Learning Outcomes

By the end of this course, students will be able to:

Identify and evaluate entrepreneurial opportunities
Conduct basic market research and customer analysis
Develop innovative business ideas and solutions
Create marketing and sales strategies for a start-up
Apply leadership and team-building principles in business settings
Prepare financial projections and funding plans
Develop and present a professional business plan
Use problem-solving and strategic thinking skills in entrepreneurial decision-making